Swatch CEO has announced company’s plans to introduce new smartwatch at next year’s Olympics (Source: Reuters)
Swatch plans to add to its new smartwatch range, the Swiss watchmaker’s chief executive told a newspaper in an interview published on Saturday.
The Biel, Switzerland-based company is competing with Apple and other watchmakers in the budding smartwatch market.
“Our product is called Touch Zero One and that gives enough room for Zero Five, Zero Nine,” Nick Hayek was quoted as saying by Switzerland’s Tages-Anzeiger newspaper. “The Touch Zero One is not the end of the progression.”
Swatch Touch Zero One is its first smartwatch made with Beach Volleyball in mind (Source: Swatch)
Hayek told the paper Swatch would launch Touch Zero Two at next year’s Olympic Games in Rio de Janeiro.
The Swiss company’s strategy appears…