Google Glass has been renamed as Project Aura.
Despite its failure to hit the bull’s eye in its first run, Google is not ready to let its Glass project slide. The company is now pursuing the project under a new name.
The project has now been named Project Aura, though it is still being headed by Ivy Ross, who previously ran the Glass project, Wall Street Journal reported.
The Project Aura team has been hiring engineers, software developers and project managers from Amazon.com’s hardware-focused research division Lab126.
Google swooped in as Lab126 laid off dozens of engineers who worked on its failed Fire smartphone.
Aura is working on the next incarnation of Glass, but the team is also developing other wearable technology, according to job descriptions on business-networking site LinkedIn.
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