• Amazon Fire TV streaming devices won’t be so Amazon-focused

    Amazon will offer viewers a choice of providers. If a video is available for free through Netflix, for instance, that will be the most prominent option (Source: AP)
    Amazon’s own video store will no longer have the starring role on the company’s Fire TV streaming devices. Software updates coming this year will give movies and TV shows from Netflix, HBO and other competitors equal prominence on the devices’ home screen. The approach is similar to one Apple took when it refreshed its Apple TV device last year. Amazon’s Fire TV has offered solid performance at reasonable prices, but its home screen has been cluttered with Amazon products – whether to rent or buy, or offered at no extra charge through Amazon’s $99-a-year Prime program. That’s made it tough to find video from competing providers without turning to a voice-search fea…

    [Read More…]