Micromax Ignite LPQ61408W has been launched in India today.
Micromax has launched two new Windows 10 laptop series with Intel processors: Micromax Ignite and Micromax Alpha series. Micromax Ignite will available exclusively on Flipkart from today at a price of Rs 18,990. Designed for two different set of consumers, the two new laptops from Micromax will target both the power users and first time users.
Micromax Ignite Laptop (LPQ61408W) has a 14-inch HD display, Intel Pentium Processor N3700, 4GB LPDDR3 RAM and 1 TB of storage. The Micromax Ignite laptop runs Windows 10 OS, has a 1 megapixel HD video front camera and 4500 mAh battery. Ignite has a two USB 2.0 ports, one HDMI port, and one ethernet port.
Micromax says the Ignite series has been designed to exude a premium feel, while ensuring ease of use and portability. It is targeted first time users of laptops. Microma has not revealed the specifications for the Alpha series of laptops.
“The decision to foray in to newer categories is solely basis the understanding of consumer demand and need and matching it with our strong credentials in the Indian market. While the laptop category is not growing very rapidly today, we believe the key barrier is to give a high performance, well designed product at an accessible price,” said Shubhajit Sen, Chief Marketing Officer, Micromax Informatics Limited in a press statement.
“Intel India is once again proud to collaborate with Micromax, as it launches devices powered by Intel Architecture, aimed at affordable computing. We have been a part of Micromax’s 2in1 product journey, and will continue to work together to design products in sync with what the Indian consumers want. This focus on personal computing is an important part of Intel India’s strategy to reach out to first time users of the PC, based on the pillars of affordability, reliability and ease of use,” said Anand Ramamoorthy, Director Consumption Sales, Intel South Asia.