Swatch CEO has announced company’s plans to introduce new smartwatch at next year’s Olympics (Source: Reuters)
Swatch plans to add to its new smartwatch range, the Swiss watchmaker’s chief executive told a newspaper in an interview published on Saturday.
The Biel, Switzerland-based company is competing with Apple and other watchmakers in the budding smartwatch market.
“Our product is called Touch Zero One and that gives enough room for Zero Five, Zero Nine,” Nick Hayek was quoted as saying by Switzerland’s Tages-Anzeiger newspaper. “The Touch Zero One is not the end of the progression.”
Swatch Touch Zero One is its first smartwatch made with Beach Volleyball in mind (Source: Swatch)
Hayek told the paper Swatch would launch Touch Zero Two at next year’s Olympic Games in Rio de Janeiro.
The Swiss company’s strategy appears primarily to revolve around including individual tech features in different models rather than going head to head with Apple to create all-in-one smartwatches combining many functions.
On top of its Touch Zero One, which can track the distance the wearer travels and help beach volleyball players measure the power of their hits, Swatch is planning to launch watches with an embedded “near field communication” chip this year.
According to a report on Patently Apple, Swatch has been awarded trademark for ‘One More Thing’. Late Apple CEO Steve Jobs often used ‘One More Thing’ on stage to introduce new products. Tim Cook used One More Thing for the first time since Steve’s death while unveiling the Apple Watch.
Apple is the only major consumer electronics brand whose smartwatch has seen good response and has been a direct competition to mainstream ‘Swiss Made’ watches. Also Tag Heuer is working with Google to develop its own smartwatch.
With inputs from Reuters